Sending string data through cloudbit

Is there any way to send more than “on/off” data via the cloudbit? What I would really like to do is send a string (JSON made up of sensor readings) directly to an API if possible, but if necessary I can go through IFTTT but would prefer not to make it depend on multiple services. It would be great if there were a way to send a custom string to a custom website using the cloud bit and arduino.

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